Getting Started with Marketing Elective

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Overview 🚀

Elective helps course creators and educators improve conversion and average order values. Educating customers about Elective and adding monthly payment messaging throughout the conversion funnel will positively affect customers' purchase intent, and naturally encourages upsells and bundling.

Before you start 🚨

  • Ensure your messaging is compliant or your merchant account can be disabled. Review our Marketing Compliance Guidelines page for full details.
  • Ensure that you are using brand-compliant assets. Visit our Brand Assets page for access to Elective logos and colors.
  • Do not publish Elective-related marketing materials without contacting us for review. This applies to copy on your website, email messages, and any other digital or physical marketing materials.

Marketing Elective 🔊

The conversion funnel describes the customer journey all the way from discovery to purchase, and Elective can be implemented throughout that funnel to improve conversion.

  1. On-Site Marketing: Elective should be displayed in-context wherever a price is displayed, as well as globally across the site to advertise your partnership with Elective.

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