Marketing Compliance
Please review our Marketing Compliance Guide before implementing the following assets.
Email announcements are a great way to communicate your partnership with Elective, bring attention to Elective's payment options, and even launch leads into checkout with product details included.
Best Practices
- Include the Elective value propositions
- Include Elective checkout links to ensure a higher click-through rate and conversions
Elective Value Propositions
Flexible
You choose the payment schedule that works for you. Whether it's 3 months or 12!
Fair
Elective will never charge you late fees or penalties of any kind. Ever.
Email Templates
We've included 3 email templates below for you to use.
💡 Announce Elective to your students and leads, highlighting unique value of pay later options for your products. Share the news through email to raise awareness.
Copy and paste the below text into your launch email.
Please do not alter this text without approval from Elective. If you have any questions or concerns, please reach out to us at help@elective.com
Subject Lines
New: Pay at your own pace!
Enroll in any program and split your payments across 3, 6, 9, or 12 months!
Preheader
We're excited to announce our partnership with Elective, so you can split your next purchase into easy monthly payments.
Headers
Introducing a better way to pay.
Learn now, and pay over time!
Messaging
{{first_name}} - we're excited to officially partner with Elective, giving you the flexibility to pay at your own pace. Interested in one of our programs? Just use Elective to easily split your purchase into monthly payments with no interest added or hidden fees.
{{first_name}} - we're excited to officially partner with Elective, giving you the flexibility to pay at your own pace. Interested in signing up for {{product_name}}? Just use Elective to easily split the enrollment into monthly payments with no added interest or hidden fees.
How Elective Works
- Select program: Select Elective as a payment method, then enter a few pieces of info for a real-time decision.
- Choose how you pay: Pick the monthly payment plan you like best. You'll never pay more than you agree to up front.
- Pay over time: Make easy automatic payments with your preferred payment method. You'll get email and text notifications.
Calls to Action
Sign up for a Elective payment plan! (link to your Elective checkout)
- Hyperlink to your Elective checkout
Learn more about Elective. (link to elective.com/how-it-works/)
- Hyperlink to elective.com/how-it-works/
Purchase {{product_name}} with Elective and split your payments across 3, 6, 9, or 12 months!
- Hyperlink to your Elective checkout URL for that specific product
Disclosure
Include in the footer of your email:
Subject to eligibility.
Footer Details
- Your company name or logo
- Your company address
- An option to unsubscribe
Example Email
Hi {{first_name}},
One of the things we hear from our aspiring students is that they really wish to enroll in our programs but just can't afford the full tuition upfront.
As part of our mission to make our education accessible to everyone, we wanted to offer you a more affordable option with lower monthly payments.
That's why we're excited to announce our partnership with Elective, giving you the flexibility to pay at your own pace. With Elective, you'll be able to choose the payment schedule that works for you. Whether that's 3 months or 12 months!
Best part? You'll never pay late fees, prepayment penalties, or interest. It's that easy!
Even if you sign up through a Elective payment plan you'll still get instant access to the program courses and resources!
Sign up today for {{product_name}} with Elective and over 3, 6, 9, or 12 months.
Looking forward to seeing you in the courses!
💡 Announce Elective to your students and leads, highlighting unique value of pay later options for your products.
Copy and paste the below text into your lifecycle email.
Please do not alter this text without approval from Elective. If you have any questions or concerns, please reach out to us at help@elective.com
Subject Lines
New: Pay at your own pace!
Enroll in any program and split your payments across 3, 6, 9, or 12 months!
Preheader
Interested in {{product_name}}? Just use Elective to make easy monthly payments with no added fees.
Headers
Easy monthly payments with Elective
Learn now, and pay over time!
Messaging
{{first_name}} - interested in {{product_name}}? There's an easier way to pay. With Elective, you can easily split your purchase into monthly payments with no hidden fees.
How Elective Works
- Select program: Select Elective as a payment method, then enter a few pieces of info for a real-time decision.
- Choose how you pay: Pick the monthly payment plan you like best. You'll never pay more than you agree to up front.
- Pay over time: Make easy automatic payments with your preferred payment method. You'll get email and text notifications.
Calls to Action
Sign up for a Elective payment plan! (link to your Elective checkout)
- Hyperlink to your Elective checkout
Learn more about Elective. (link to elective.com/how-it-works/)
- Hyperlink to elective.com/how-it-works/
Purchase {{product_name}} with Elective and split your payments across 3, 6, 9, or 12 months!
- Hyperlink to your Elective checkout URL for that specific product
Disclosure
Include in the footer of your email:
Subject to eligibility.
Footer Details
- Your company name or logo
- Your company address
- An option to unsubscribe
💡 Studies show that about 75% of people who abandon their checkout process usually plan to come back. By adding an Abandoned Cart email you can send a friendly reminder to shoppers, encouraging them to buy today and pay for it later with Elective. Make sure to include a call to action encouraging customers to "Learn Now, and Pay Later."
Copy and paste the below text into your lifecycle email.
Please do not alter this text without approval from Elective. If you have any questions or concerns, please reach out to us at help@elective.com
Subject Lines
Your course is waiting!
Your special offer is waiting!
Preheader
Interested in {{product_name}}? Don't pay upfront. Just use Elective to split your payments across 3, 6, 9, or 12 months and get instant across to the course and resources.
Headers
Learn now, and pay over time!
Messaging
{{first_name}} - interested in {{product_name}}? There's an easier way to pay. With Elective, you can easily split your purchase into monthly payments with no hidden fees. That means you can get access to {{product_name}} right away, while paying over time!
How Elective Works
- Select program: Select Elective as a payment method, then enter a few pieces of info for a real-time decision.
- Choose how you pay: Pick the monthly payment plan you like best. You'll never pay more than you agree to up front.
- Pay over time: Make easy automatic payments with your preferred payment method. You'll get email and text notifications.
Calls to Action
Purchase {{product_name}} with Elective and split your payments across 3, 6, 9, or 12 months!
- Hyperlink to your Elective checkout URL for that specific product
Disclosure
Include in the footer of your email:
Subject to eligibility.
Footer Details
- Your company name or logo
- Your company address
- An option to unsubscribe