Compliance Checks
Please review our Marketing Compliance Guidelines before implementing the following assets.
Please don't alter these logos or combine them with other custom content without approval from Elective. Please contact us at help@elective.com for approvals.
Give students the option to pay over time with Elective. Including Elective logos and banners early and throughout the purchase journey helps motivate students to complete their purchases.
Compliance Requirements 🚨
Keep the following in mind when using these assets:
- Don't appropriate Elective content or imagery, such as in advertisements or promotion, without consent.
- Don't mask or alter Elective's brand by 'white-labeling' our service as an in-house financing program or by changing Elective materials with different content, color, or design.
- Don't alter these logos or combine them with other custom content without consent.
Best Practice 🎯
- Include Elective logos anywhere Elective is mentioned, like product detail pages and the payment method selection in your checkout flow.
- Include a Elective button on your product page to provide a shortcut to checkout where Elective is pre-selected as the payment method.
Logos
Elective Dark Blue - Our preferred primary logo
Usage: Light backgrounds
This logo version should be used on all branded items where possible in either pictorial or pictorial + wordmark formats. All elements are to be positioned proportionally with no alterations.
Elective White - Secondary logo
Usage: Dark backgrounds
This logo version falls secondary to our primary logo and should only be used on darker backgrounds. All elements are to be positioned proportionally with no alterations.
Pictorials (PNG)
| Color (Transparent) | Color (White Background) | Black | White | White (Blue Background) |
Pictorial + Wordmark (PNG)
| Color (Transparent) | Color (White Background) | Black | White | White (Blue Background) |
Brand Colors
Blue for trust and reliability, as well as intelligence and knowledge
Orange for a community feel
White for a clean, fresh and light feel
Black is used in some versions of the brandmark for flexibility of application and where restrictions apply. It can also be used for body copy.
| Blue #424A68 |
Orange #E26E4B |
Turquoise #A9E0E0 |
Light Blue #C8E7ED |
Faint Blue #F1F9FB |
Black #000000 |
White #FFFFFF |